UP&GO

Problem:
In our continued work for Sanitarium they let us know that their UP&GO website was also not working for them. It was built on Sitecore and was inflexible and hard to update. It was also not optimised very well at all for search engines. They needed a brand new design for both the Australian and New Zealand sites to reflect their brand values and integrate with the master brand site via an API.

Solution:
Our WordPress Developers built a responsive new website for both Australia and New Zealand which were integrated with both Santarium.com.au and .co.nz. The UP&GO site now pulls product content across via an API. This allows for a centralised content management point for product information. The new site is also flexible to allow for ad-hoc campaign promotions and is optimised for the search engines.

This version of the site functioned successfully for a few years until just recently we gave it a slight update following a brand refresh.

Outcome:
The results of the new UP&GO website speak for themselves. The new site has seen an:
– 18.2% increase in search engine traffic
– 77.5% increase in time on site
– 65.3% increase in page views per session
– 27.2% reduction in bounce rate

ClientSanitariumServicesWeb Development, Web Design, UXYear2015 - CurrentLinkwww.upandgo.com.au