Tuning Up Your Google Ads Account

Through this presentation on optimising Google Ads, I’ll explain how I’m going to put the ‘engine’ into Search Engine Marketing (SEM)

An Introduction to Schema & SEO

Schema is a collaboration between Google, Microsoft, Yahoo! and Yandex to develop and promote structured data to help organise the web.

Stop Wasting Money

Tactics small businesses can learn from product startups to drive growth.

Introduction to Google AdWords

The following was a presentation given at Increaseo’s Google AdWords Workshop. The day consisted of an Introduction to Google AdWords and a Workshop.

Conversion Rate Optimisation

I want to get people to the website, but then I want more of them to engage. I want more of them to buy my stuff. I want more of them to sign up to my database.

Why Sanitarium Uses Digital Marketing

A little snapshot of the digital marketing done at Santarium and how we actually do it, and how evolved that process is.

Digital Marketing Trends in 2016

The latest trends in digital marketing, across web development, seo and social media.

Re-Think Digital. Advertising & Programmatic

What is programmatic? How is it changing the advertising and marketing landscape?