My Despicable Creation

To promote the launch of the Despicable Me 3 Movie, our client needed a microsite to house their social media competition. The site needed to allow for entries, voting and details around the $20K prize on offer.

We created a site using custom HTML integration and Stackla. The site was able to seamlessly intergrate with social media. Entrants simply tagged their most creative ‘despicable creation’ with #mydespicablecreation to enter. The site gathered all the entries into one ‘despicable’ viewing gallery.

The campaign was hugely successful receiving over 600 unique entries. Entrants created everything from ‘despicable’ cakes to ‘despicable’ mini action figures. The level of creativity was astounding and really helped to build hype around the film. The entries also gave us content to share as part of the promotion. The winning entrant even went so far as to create a ‘despicable me’ stop motion cake film. You can see why this amazing creation won $20,000 here:

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