Rocky Lobstar

Challenge:
Scholastic approached us to help boost sales by creating awareness of Rove McManus’s first book Rocky Lobstar as well as create awareness of the characters for future books in the series using Social Media Marketing Strategies.

Solution:
We created some simple animated videos to use in ad campaigns across Facebook, Instagram and Google Display ads. Audiences were created, budgets set and the ads posted. Through the duration of the campaign, the ads were monitored and adjusted if necessary.

Outcome:
Ads were displayed across the various channels and awareness for the book was created. A detailed report on the results of the campaign was created and sent to the client showing the results received from each of the ads.

ClientScholasticsServicesSocial Media MarketingYear2019Linkshop.scholastic.com.au