So Good

Problem:
So Good is the dairy and lactose free milk range form Sanitarium. The brand is approachable, fun and fresh but the site did not reflect this sense of personality and was difficult to navigate from a front-end user perspective.
With the expansion of their recipe collection there was also a need to capture a larger email database to connect with and improve the recipe upload process.

Solution:
We designed a fresh new website that captured the spirit of So Good based on updated Brand Guidelines developed by Naked Communications. Lighter, Brighter and Better! Created using a Wordpress platform the new site for Australia and New Zealand that aimed to improve user experience and website maintenance. A subscription pop up was implemented to capture new visitors.

Outcome:
The result is a clean, fresh, personality-driven site with improved user experience and interaction with the brand from a front end perspective. Recipe photography by our sister agency Bolder Creative. From a content management point, the process of editing and adding recipes has been streamlined and simplified.


ClientSanitariumServicesWeb Development, Web Design, UXYear2018 - CurrentLinksogood.com.au

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