Google Adwords

Investment in digital advertising surpassed that of TV advertising in 2017, and with the Bureau of Statistics reporting that 87% of Australians now browse the internet daily, internet use is now reaching saturation levels. The internet has become a marketing platform imperative for businesses for customer acquisition, retention and conversions. When done right, a Google Adwords campaign can produce immediate and unequalled results for your business.

Google Adwords allows businesses to precisely target users with quality-ads utilising geo-targeting technology for keywords and phrases, a strategy which is rewarded with a lower cost per click and more conversions. With call and click conversion tracking it is now possible to know which ad copy and search terms performed the best so you can optimise your spend for every click and get the best ROI. Remarketing campaigns can be implemented in conjunction with a targeted campaign to further increase conversions.

Geo-targeting has significant importance to businesses both large and small. For instance; businesses may find some keyword terms prohibitively expensive for their budgetary needs, in these circumstances targeting long-tail and location-sensitive (geo-targeted) keywords can deliver a significant amount of traffic at substantially less cost than highly competitive, high volume of searches.

As with any marketing strategy, results can vary significantly across different industries, and there is not a blanket marketing plan that suits all businesses and their individual budgets. Prior to commencing an Adwords campaign, it is important to conduct an intensive market analysis to identify your target customer, the customer’s demographics, giving consideration to the cost of acquisition and their value to your business both immediately and long-term. For optimal results, it is good to balance a mix of high-value and low-value keywords into your marketing campaign.

Increaseo is a trained and certified Google Adwords Partner and have experience setting up, managing and optimising campaigns small or large. Our broad digital marketing experience enables us to integrate your Adwords campaigns with your other digital marketing efforts. For example, we can take the results from an effective Adwords campaign and utilise that to formulate a very targeted and effective SEO strategy.

Our Google Adwords experience covers:

• Adwords account audits
• Google Adwords implementation, optimisation, and management
• Keyword research
• Remarketing
• Analytics integration and conversion tracking
• YouTube and Google Shopping Ads

We recommend that clients invest in several of the key digital marketing channels available to ensure sustainable traffic and optimal return on your investment dollar. Ask us about how broadening your investment in Social Media or SEO strategies can further benefit your business.