Facebook Advertising

Targeted Facebook advertising has become an essential part of every business’ social media marketing strategy. Launched back in 2004, Facebook now boasts over 2 billion active monthly users, half of which are mobile-only users.

Despite its enormous audience, Facebook pages have limited reach and engagement potential without strategic investment in paid ad campaigns. Targeted Facebook advertising enables businesses to benefit from the enormous potential of engagement from its global audience where your business can target a segmented, demographic audience and market directly to them.

Even with Facebook’s unparalleled targeted marketing capabilities, newcomers who do not have a strategic plan and who are unaware how to optimise their Facebook campaign ads can fail to see a worthwhile return on their investment. Judging the level of success of a Facebook campaign involves both statistical analysis and a predetermined, methodical process which gauges how success is to be measured by, such as; website click-throughs, sales or leads generated, new page likes and even email opt-ins.

Successful implementation of a targeted Facebook advertising campaign accelerates the growth of a community of loyal followers with a strategic conversion path to convert followers into business leads and ultimately increased sales. One of the great advantages of targeted Facebook advertising is the ability to track your ad spend right through to conversion.

Facebook’s ability to target audience by age, sex, location, interests, and behaviours is a powerful tool that outperforms other leading social media platforms, by comparison, it offers the best ROI, sending people to your website most likely to purchase your products and services whilst boosting brand awareness.

Increaseo has a proven process in managing corporate Facebook pages and managing Facebook advertising campaigns with impressive results, our immersive approach to understanding your business and your target audience enables us to accurately target customers who are most likely to convert.

We also offer our clients our expertise in A/B testing, which enables us to experiment and fine-tune your ads to find what resonates best with your audience for optimal ad performance and return on investment. We discuss with you in detail your needs and formulate a strategy that is suitable for your budget and timeline.

Our targeted Facebook advertising expertise includes:

• Image making
• Video creation
• Animated gifs
• Audience targeting
• Ad optimisation
• Split testing
• Facebook remarketing
• Conversion tracking
• Custom audience creation

If you are raring to go and start your business on track to a successful Facebook campaign, why not give the Increaseo team a call to discuss your needs and formulate a plan. If your looking to broaden your digital marketing strategy to include other PPC strategies such as Google Adwords or looking for a strategic SEO strategy we would be more than happy to help you with that also.