Digital Marketing BreakfastFebruary 27, 2020
Our Digital Marketing Breakfast sessions bring great speakers presenting digital marketing insights with actionable take aways whilst you enjoy a light breakfast & coffee on the Central Coast.
Each event consists of a mix of guest specialists (eg Digital Lawyers, CMO’s, Growth Engineers etc) and presentations from our own team of experts. You will hear about growth stories and case studies, you will learn strategies & tactics covering areas such as SEO, SEM, Content Marketing, Legal Issues, Digital Strategy and more.
AGENDA.
Date Thursday, February 27
8:00am
COFFEE & LIGHT BREAKFAST
8:40am
WELCOME
Session 1
8:45am
RELEVANCE AND LIMITATIONS OF MACHINE LEARNING FOR DATA-DRIVEN MARKETING
Josh Eckert (Indeed)
– Machine Learning
– Limitations of ML in Marketing
– Differentiation of ML and Artificial Intelligence
– Implementing ML to enable hyper personalisation
Session 2
9:15am
DIGITAL MARKETING STRATEGY
Celina Farrell (Maximus Digital Marketing)
– 15 Minute Masterclass
9:30am
GOOGLE TRENDS FOR 2020
Troy Roennfeldt (Increaseo)
– Zero Click SERPs
– An introduction to Schema
9:45am
CONCLUDE / NETWORKING
Presenters.
Josh Eckert
Director of Marketing
INDEED
Troy Roennfeldt
Managing Director
INCREASEO
Celina Farrell
Digital Strategist
MAXEMUS DIGITAL MARKETING
Location
Increaseo
3/185 The Entrance Road,
Erina NSW 2250
Register
Register your attendance via the form below to attend our next event on the 27th of February.