Email marketing should be seen as an integral component of your digital strategy

Email Marketing

An unsolicited email marketing proposition could be likened to receiving an unannounced knock on your front door during a meal, its an intrusion into your personal quiet time, nobody likes it, yet we have all experienced it. Due to the proliferation of email spam, there is a stigma that is naturally associated with email campaigns.

Effective email marketing does not align with cold-canvassing, and for this reason, email recipients should only be receiving an email from your company if indeed they have opted-in to receive such correspondence. Businesses are reminded that sending unsolicited emails to unsubscribed customers can earn them a lot of unwanted legal attention, not to mention the possibility of having your website placed on a blacklist.

Email campaigns offer businesses a low-cost method of retaining contact with their customers, providing an opportunity to remarket your products and services to existing customers on a regular basis. It is a well-known fact that customer retention has proven to be far more profitable than trying to attain new ones, existing customers know your brand, trust in your companies ability to deliver a product or service and require less convincing to purchase again.

Email marketing when done right is an integral component to a business’s digital marketing strategy, it enables you to communicate, nurture subscribers over time through a careful remarketing strategy which turns them into long-term readers and recurring buyers.

Carefully constructed emails which offer subscribers regular compelling content, as well as product or services updates, are most likely to be opened, read and shared with their friends and colleagues. Campaigns can be structured and segmented so that they are highly targeted to subscriber-specific needs.

Increaseo works with its clients to ensure that campaigns are well structured, have effective personalisation, segmentation, design and content strategies to ensure high open rates, click through rates, conversions and sales, all with measurable results.

Our process ensures that every necessary component right from template design all the way through to deployment, reporting, and testing is delivered to ensure an optimum rate of success.

Our experience encompasses the following essential processes:

  • Email template design
  • Email template development
  • Responsive design for mobiles and tablets
  • Managing email list migration from one platform to another
  • Setting up automated workflows
  • Multi-platform experience including Campaign Monitor, MailChimp and
  • Kentico EMS
  • Content development
  • A/B Testing
  • Reporting and analysis
  • Training

"Increaseo has impressed through their willing understanding of, and integration with our business. The demonstrated technical competency has ensured they deliver digital solutions thoughtfully in an interwoven, effective manner."

General Manager Marketing
Daniel Derrick

Contact us to get started...

Contact us to learn more about how we can work together to formulate a clear concise email marketing strategy for your business.