Email marketing should be seen as an integral component of your digital strategy

Email Marketing

Email marketing sometimes gets a bad rap, however, it should be seen as an integral component of your digital strategy. Subscribers to a list have given permission to be marketed to, it is up to businesses not to abuse that trust and to communicate effectively to nurture users through a journey to a conversion.

When carefully constructed, email marketing campaigns supply a low cost, high reach marketing channel that is measurable. Campaigns can be structured and segmented so that they are highly targetted to users specific needs.

Increaseo works with our clients to ensure that campaigns are well structured, have effective personalisation, segmentation, design and content strategies ensure high open rates, click through rates, conversions, and sales.

When clients work with Increaseo to develop an email marketing campaign we are able to deliver every necessary component right from template design all the way through to deployment, reporting, and testing.

We have experience on all fronts including:

  • Email template design
  • Email template development
  • Responsive design for mobiles and tablets
  • Managing email list migration from one platform to another
  • Setting up automated workflows
  • Multi-platform experience including Campaign Monitor, MailChimp and
  • Kentico EMS
  • Content development
  • A/B Testing
  • Reporting and analysis
  • Training

"Increaseo has impressed through their willing understanding of, and integration with our business. The demonstrated technical competency has ensured they deliver digital solutions thoughtfully in an interwoven, effective manner."

General Manager Marketing
Daniel Derrick

Contact us to get started...

Contact us to learn more about how we can work together to formulate a clear concise email marketing strategy for your business.