UX is about enhancing users interactions with your website by improving the usability, accessibility, and interactivity

User Experience

There is a difference between landing on a perfectly functional website and one that provides a seamless and enjoyable user experience that leaves you wanting to explore further and keep coming back. That difference is UX. User Experience is all about designing a user’s journey through a website to be natural and free-flowing. It’s about enhancing their interaction with your website by improving the usability, accessibility, and interactivity.

In layman’s terms, UX is how things work, an integral part of the design process, a decision process which involves a websites architecture, consideration to the websites layout and its interactive design and usability based on user research.

By delivering the right user experience, audiences are drawn to delve deeper into your website

Brands don’t just use UX because it looks good. It’s actually a powerful sales tool. Great UX will result in increased conversions because it helps gain a user’s trust, increases brand recognition, helps with user retention and makes a user want to discover more. Great UX takes the complexity out of the purchase process and leaves the purchaser with a positive brand experience in the front of their mind.

When creating a responsive website, thought should be given to how data is displayed to the audience across a broad range of devices. When displaying content on mobile devices we do not want to overburden our audience with too much information all at once, expandable, swipeable or tappable content allows information to flow easily and not overload viewers with too much on-screen content.

Increaseo provides a comprehensive UX service starting with our “discovery session”, a process where we take the time to listen and discuss your objectives so we fully understand what it is you want to achieve. You show us what inspires and drives your business, which websites you think are doing it right. We’ll analyse your existing data to understand how your users interact with your current website, we then take that information and incorporate it into prototypes and wireframes prior to the design phase. Our wireframes provide a blueprint of the user experience journey we will deliver and we work with you to ensure everything is “just right” prior to us beginning the coding process.

Our highly skilled UX developers will guide you through:

  • UX workshops
  • Customer journey mapping
  • Wireframing
  • User surveys
  • Data analytics reviews

Your journey does not stop at achieving a great UX design, implementation is everything, we invite you to check out our other services such as web design, search engine optimisation, social media or PPC marketing and get your business soaring to new heights.

"Increaseo has impressed through their willing understanding of, and integration with our business. The demonstrated technical competency has ensured they deliver digital solutions thoughtfully in an interwoven, effective manner."

General Manager Marketing
Daniel Derrick

Contact us to get started...

Increaseo truly believes that great UX will help increase your conversion rates and lead to increased business.  Contact us to learn more about how we can work together to improve the UX of your website.