Understanding a website’s audience is critical for optimising marketing campaigns

Analytics & Reporting

There are numerous tools for analysing your website traffic and activity, the most popular being Google Analytics. Web analytics and reporting has extended beyond simple visits and referrals and into heatmaps, mouse tracking and attribution modelling, these more advanced tools give that extra level of depth to your insights.

Understanding a website’s audience and how they behave or misbehave on a website is critical for optimising marketing campaigns, improving website usability and developing plans for the targeting of future audiences. A mountain of data can be gleaned from the various analytics and reporting platforms, knowing how to extract the right data to unlock and provide actionable insights is essential for your business.

Clients come to us for help with their analytics and reporting because we are certified experts in Google Analytics and have a broad depth of experience across numerous analytics platforms and reporting tools.  We work with our clients to set up reporting dashboards, provide deep dives into data and help clients understand the data they are seeing.

Our experts have a broad list of skills including:

  • Analytics implementation
  • Analytics training
  • Analytics auditing
  • Custom reporting
  • Google Tag Manager implementation
  • Ecommerce tracking
  • Events and goal tracking

"Increaseo has impressed through their willing understanding of, and integration with our business. The demonstrated technical competency has ensured they deliver digital solutions thoughtfully in an interwoven, effective manner."

General Manager Marketing
SANITARIUM
Daniel Derrick

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Our Analytics and Reporting services can be tailored to meet your business’s needs. Contact us to sit down with our team and find out what your data is really saying.