Understanding a website’s audience is critical for optimising marketing campaigns

Analytics & Reporting

There are numerous tools for analysing your website traffic and activity, the most popular being Google Analytics, today website analytics and reporting have extended beyond simple visits and referrals and into heatmaps, mouse tracking and attribution modelling, these advanced analytical tools offer businesses insights into every facet of customer interaction with their website.

Website Analytics

Understanding a website’s audience and how they behave or interact on a website is critical for optimising marketing campaigns, improving website usability and developing plans for the targeting of future audiences. A mountain of data can be gleaned from the various analytics and reporting platforms, knowing how to extract the right data to unlock and provide actionable insights is essential for your business.

By accurate analysis of your websites data and industry research, your business will be empowered to make calculated decisions and formulate a purposeful digital marketing strategy. By understanding your customers’ better you will be empowered to attract new customers and retain your current ones. Business owners who take the time to understand their website data are rewarded with insights which elevate their industry knowledge above that of their competitors and provides them with the opportunity become leaders in their marketplace.

“Analyse and emulate what your competitors do best”

Further delving into the technical insights of your website data you will be able to identify your competitors and their strategies, analysing and emulating what they do best, whilst pinpointing their mistakes – so you don’t have to make them. You will be able to diagnose and address technical issues which may well be impeding your website performance in the SERPs, UX or UI issues which can impact on client bounce rate, customer time-on-site or customer experience leading to a lower than expected conversion rates.

Analytics Reporting

Clients come to us for help with their website analytics and reporting needs, as Certified Google Analytics professionals we have a broad depth of experience across numerous analytics platforms and reporting tools, we demystify the setup and reporting process. We arrange and assemble your dashboard to carefully filter, group and segment your data, making it easier to track and measure your customer experience, you will gain important insights into social signals, PPC and organic traffic and more, enabling you to quickly, analyse and react.

Our website analytics and reporting experts include the following skill sets:

  • Analytics implementation
  • Analytics training
  • Analytics auditing
  • Custom reporting
  • Google Tag Manager implementation
  • E-commerce tracking
  • Events and goal tracking

Contact us to get started...

Our Analytics and Reporting services can be tailored to meet your business’s needs. Contact us to sit down with our team and find out what your data is really saying.

    "Increaseo has impressed through their willing understanding of, and integration with our business. The demonstrated technical competency has ensured they deliver digital solutions thoughtfully in an interwoven, effective manner."

    General Manager Marketing
    Daniel Derrick