Search Engine Marketing has a quick feedback loop to allow for continual optimisation of your marketing dollars

Search Engine Marketing

Search Engine Marketing (SEM) also known as Paid Search or Pay Per Click (PPC) is a model of purchasing traffic from search engines. The dominant player in Australia is Google’s search and display networks, but SEM also includes Bing, Yahoo, and other minor search engines.

Paid search allows you to be exceptionally targeted in your approach to marketing. A campaign can start of targeted and small with iterative changes to test and prove theories. Conversions can be tracked from specific search terms through to sale and refinements can be continually made to optimise campaigns for the best possible outcomes. Budgets to be easily managed and increased/decreased for peak demand times.

The team here at Increaseo are Adwords certified and have experience setting up, managing and optimising campaigns from small through to large.

Our SEM experience covers:

  • SEM Audits
  • Google Adwords Implementation and Management
  • Keyword research
  • Remarketing
  • Display Ads
  • Creative direction and design for display ads
  • HTML5 design and development for display ads
  • SEM reporting

"Increaseo has impressed through their willing understanding of, and integration with our business. The demonstrated technical competency has ensured they deliver digital solutions thoughtfully in an interwoven, effective manner."

General Manager Marketing
Daniel Derrick

Contact us to get started...

Contact us to learn more about how we can work together to formulate and implement an effective SEM strategy for your business.