Search Engine Marketing has a quick feedback loop to allow for continual optimisation of your marketing dollars

Search Engine Marketing

The Internet brought about a change in the way businesses interacted with customers, with the inception of the internet, search engines have become the method which people used to find websites aligned with their interests. Google was not the first of search engines to introduce PPC advertising providing businesses with a legitimate means to be able to bid for particular words or phrases and have their business products or services listed above what is now referred to as the organic results, Google however, can be attributed to refining the PPC model.

What Are the Advantages of Search Engine Marketing

Search Engine Marketing (SEM) also referred to as Paid Search or Pay Per Click (PPC) has been broadly adopted by Bing and Yahoo as well as other search engines, including social media platforms, Google however, still holds the predominant share of the online marketplace.

Paid search has become very refined and enables businesses to market to a very selective audience based upon a user search query as well as their demographic, gender and age, etc. The speed at which PPC campaigns can be run, tested, tracked and improved to ensure the optimal click-through and conversion rate is one of the biggest attributes of PPC advertising.

How Does PPC Differ from SEO?

As advertisers can continue to refine their campaigns for the best outcomes, closely monitored the performance of their campaigns and budget spend and increase or decrease their spend during peak times.

There are very significant differences between SEM and SEO, PPC (Pay Per Click) can be summarised as a process in which an advertiser bids for keyword or phrase and for their ad to appear everytime that keyword or phrase is used in a search query, the advertiser only pays for clicks not how many times the ad is shown. Bid amounts vary massively depending on the industry and the term being bid on. By comparison SEO encompasses various technical and content optimisation strategies to appear naturally in the search results, where a website appears in the search engine results page (SERPs) is determined by a search algorithm and a technical analysis of the webpage and other ranking factors, SEO can be very worthwhile long-term, however there is no guarantee as to where a company appears in the SERPS. SEM produces consistent results in lead generation and sales and requires a continual budget spend. When your SEM campaign is ended your sales attributed to that campaign come to an abrupt end.

How Increaseo Can Help Your Business

At Increaseo we listen to your needs, our SEM experts are Google Adwords Certified specialists, they have extensive experience in setting up, managing and optimising Google Adwords (PPC) campaigns for businesses both large and small.

We commence by performing a thorough analysis of your industry, broad and targeted industry keyword research, we then discuss with your individual PPC strategy and you set your desired budget. We take out the headache of running a PPC campaign by managing and optimising your ads so you achieve the best return on your investment dollar and provide you with important insights into your business.

Our SEM experience encompasses:

  • SEM Audits
  • Google Adwords Implementation and Management
  • Keyword research
  • Remarketing
  • Display Ads
  • Creative direction and design for display ads
  • HTML5 design and development for display ads
  • SEM reporting

Search Engine Marketing is a vital component of Digital Marketing, for a balanced approach to your marketing needs, we encourage all our customers to investigate the benefits of our other services such as SEO and Content Marketing.

"Increaseo has impressed through their willing understanding of, and integration with our business. The demonstrated technical competency has ensured they deliver digital solutions thoughtfully in an interwoven, effective manner."

General Manager Marketing
SANITARIUM
Daniel Derrick

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Contact us to learn more about how we can work together to formulate and implement an effective SEM strategy for your business.