Selected articles and presentations from digital marketing experts
January 24, 2025
Powerful AI Prompts That Make Content Creation Easy
Create powerful AI prompts to streamline content creation, optimise blogs, and achieve faster, professional, and SEO-friendly results
May 18, 2022
Future-proofing your e-commerce website through pre-development design and forward planning.
Launching a new e-commerce website can be challenging—we take a look at some forward planning ideas that will increase your chance of success and future proof your website.
April 22, 2022
Finding profitable niche marketing opportunities for startups and ecommerce stores.
Benefit from seemingly limitless marketing opportunities by learning how to pinpoint low competition, high volume keywords in your niche.
June 23, 2021
Link Building Strategies versus Natural Links for SEO
We delve into the controversial topic of link building versus natural links and how the aversion many have toward building backlinks can stagnate growth.
May 13, 2021
How to Create a Youtube Channel and Increase Visibility
Brand awareness is more important than ever and with Youtube positioned as the 2nd largest social media platform, it makes sense business large and small are scrambling to setup their own Youtube channel.
December 21, 2020
Are Progressive Web Apps the Future of Mobile App Development?
Choosing the right technology for building your mobile application is critical. In this video, Troy and Andy discuss Progressive Web Apps and their strengths and weaknesses.
July 13, 2020
Local SEO Hacks For Small Business Owners
Search engine optimisation more than any other, still singularly delivers the best results for your marketing dollar, we discuss some local SEO hacks to bring more traffic to your business.
July 13, 2020
Strategies all Great eCommerce Websites Use to Attract Audiences
Setting up a website is easy, but understanding the essentials to website success is crucial, we discuss the strategies which all great eCommerce websites use to attract targeted traffic and sales.
April 28, 2020
SEO Strategy for Pandemic Recovery: Your Essential Guide
In uncertain times, cutting costs makes good sense. We take a look at the indispensable role SEO plays in business sustainability and long-term growth.
April 24, 2020
Tuning Up Your Google Ads Account
Through this presentation on optimising Google Ads, I’ll explain how I’m going to put the ‘engine’ into Search Engine Marketing (SEM)
April 22, 2020
An Introduction to Schema & SEO
Schema is a collaboration between Google, Microsoft, Yahoo! and Yandex to develop and promote structured data to help organise the web.
April 16, 2020
True Story: My 2-year Old Son Hacked Pinterest
The true story of how my 2-year old son hacked the Pinterest website due to a security flaw in their admin interface.
March 8, 2020
Challenges for Successful Digital Transformation Projects
Approaching a project the right way is key to minimising the risk of Digital Transformation projects going wrong. In this video, Troy and Andy talk through ways to approach large and complex projects.
February 19, 2020
Keyword research & competitor analysis
We show time-saving steps to effective keyword research and competitor analysis which empower you in harvesting the right keywords, quickly and effortlessly.
February 5, 2020
Audience Engagement & Content Readability for Copywriters
We take a look at the crucial steps in creating engaging, readable content which captivates and motivates your audience.
January 7, 2020
25 Backlink Types Which Effect Search Ranking
A comprehensive selection of the different types of backlinks. We review them, see what Google says about them and discuss ways of obtaining these links the right way.
December 1, 2019
IPFS Website Experiment Using Ethereum Name Service (ENS)
An experiment outlining the steps taken to set up a website using IPFS and then registering an ETH domain using the Ethereum Name Service (ENS).
September 13, 2019
Stop Wasting Money
Tactics small businesses can learn from product startups to drive growth.
May 8, 2019
Blogger Outreach & Collaboration Skills for Content Creators
To help those who struggle with the outreach process, we’ve put together a guide on how to locate and outreach prospects in your industry.
May 7, 2019
How Collaboration and Content Marketing Builds Backlinks
We take a look at the importance of collaboration in building links and the numerous strategies you can use to leverage your collaborative alliance.
May 2, 2019
Who are the Best Web Design & Development Agencies on the Central Coast?
We are sometimes asked who we would recommend on the Central Coast, so we pulled together the following list of web design and development agencies.
September 8, 2018
How to Know What Your Audience is Dying to Read
So, you want to create an SEO campaign that will win over Google’s algorithms and generate tens of thousands of clicks straight to your site.
June 21, 2017
Introduction to Google AdWords
The following was a presentation given at Increaseo’s Google AdWords Workshop. The day consisted of an Introduction to Google AdWords and a Workshop.
October 26, 2016
Conversion Rate Optimisation
I want to get people to the website, but then I want more of them to engage. I want more of them to buy my stuff. I want more of them to sign up to my database.
October 26, 2016
Why Sanitarium Uses Digital Marketing
A little snapshot of the digital marketing done at Santarium and how we actually do it, and how evolved that process is.
October 26, 2016
Digital Marketing Trends in 2016
The latest trends in digital marketing, across web development, seo and social media.
October 26, 2016
Re-Think Digital. Advertising & Programmatic
What is programmatic? How is it changing the advertising and marketing landscape?