Selected articles and presentations from digital marketing experts

Future-proofing your e-commerce website through pre-development design and forward planning.

Launching a new e-commerce website can be challenging—we take a look at some forward planning ideas that will increase your chance of success and future proof your website.

Finding profitable niche marketing opportunities for startups and ecommerce stores.

Benefit from seemingly limitless marketing opportunities by learning how to pinpoint low competition, high volume keywords in your niche.

COVID-19 Stimulus Package Response Case Study

The stimulus package website was created to offer timely information on the government stimulus packages available throughout the coronavirus crisis.

Link Building Strategies versus Natural Links for SEO

We delve into the controversial topic of link building versus natural links and how the aversion many have toward building backlinks can stagnate growth.

How to Create a Youtube Channel and Increase Visibility

Brand awareness is more important than ever and with Youtube positioned as the 2nd largest social media platform, it makes sense business large and small are scrambling to setup their own Youtube channel.

Are Progressive Web Apps the Future of Mobile App Development?

Choosing the right technology for building your mobile application is critical. In this video, Troy and Andy discuss Progressive Web Apps and their strengths and weaknesses.

Local SEO Hacks For Small Business Owners

Search engine optimisation more than any other, still singularly delivers the best results for your marketing dollar, we discuss some local SEO hacks to bring more traffic to your business.

Strategies all Great eCommerce Websites Use to Attract Audiences

Setting up a website is easy, but understanding the essentials to website success is crucial, we discuss the strategies which all great eCommerce websites use to attract targeted traffic and sales.

SEO Strategy for Pandemic Recovery: Your Essential Guide

In uncertain times, cutting costs makes good sense. We take a look at the indispensable role SEO plays in business sustainability and long-term growth.

Tuning Up Your Google Ads Account

Through this presentation on optimising Google Ads, I’ll explain how I’m going to put the ‘engine’ into Search Engine Marketing (SEM)

An Introduction to Schema & SEO

Schema is a collaboration between Google, Microsoft, Yahoo! and Yandex to develop and promote structured data to help organise the web.

True Story: My 2-year Old Son Hacked Pinterest

The true story of how my 2-year old son hacked the Pinterest website due to a security flaw in their admin interface.

Challenges for Successful Digital Transformation Projects

Approaching a project the right way is key to minimising the risk of Digital Transformation projects going wrong. In this video, Troy and Andy talk through ways to approach large and complex projects.

Keyword research & competitor analysis

We show time-saving steps to effective keyword research and competitor analysis which empower you in harvesting the right keywords, quickly and effortlessly.

Audience Engagement & Content Readability for Copywriters

We take a look at the crucial steps in creating engaging, readable content which captivates and motivates your audience.

25 Backlink Types Which Effect Search Ranking

A comprehensive selection of the different types of backlinks. We review them, see what Google says about them and discuss ways of obtaining these links the right way.

IPFS Website Experiment Using Ethereum Name Service (ENS)

An experiment outlining the steps taken to set up a website using IPFS and then registering an ETH domain using the Ethereum Name Service (ENS).

Stop Wasting Money

Tactics small businesses can learn from product startups to drive growth.

Blogger Outreach & Collaboration Skills for Content Creators

To help those who struggle with the outreach process, we’ve put together a guide on how to locate and outreach prospects in your industry.

How Collaboration and Content Marketing Builds Backlinks

We take a look at the importance of collaboration in building links and the numerous strategies you can use to leverage your collaborative alliance.

Who are the Best Web Design & Development Agencies on the Central Coast?

We are sometimes asked who we would recommend on the Central Coast, so we pulled together the following list of web design and development agencies.

How to Know What Your Audience is Dying to Read

So, you want to create an SEO campaign that will win over Google’s algorithms and generate tens of thousands of clicks straight to your site.

Introduction to Google AdWords

The following was a presentation given at Increaseo’s Google AdWords Workshop. The day consisted of an Introduction to Google AdWords and a Workshop.

Conversion Rate Optimisation

I want to get people to the website, but then I want more of them to engage. I want more of them to buy my stuff. I want more of them to sign up to my database.

Why Sanitarium Uses Digital Marketing

A little snapshot of the digital marketing done at Santarium and how we actually do it, and how evolved that process is.

Digital Marketing Trends in 2016

The latest trends in digital marketing, across web development, seo and social media.

Re-Think Digital. Advertising & Programmatic

What is programmatic? How is it changing the advertising and marketing landscape?