Social media channels are the voice of your company and are critical to how your brand is perceived

Social Media Marketing

Social Media Marketing builds communication, strengthens relationships, increases public awareness, customer trust and inevitably directly impacts on customer conversions. Great communication sustains growth and is the backbone of any business. With the inception of the internet, the way in which we communicate as individuals and as business owners changed.

Social media is a catchphrase which is used to define websites whose primary function is social interaction, social media marketing is a strategic approach through the use of social media websites to engage customers, share content, build customer loyalty and trust whilst increasing brand recognition and customer conversion ratios.

What makes social media so engaging and important to businesses today? At the customer level, people like to interact with people, it is the ability to relate directly to them at their level that makes social media such a powerful tool for businesses. It is said that to be a great salesman you first need to be a good listener, and nothing could be truer when it comes to social interaction through the various social media channels which are growing at an incredibly rapid rate today.

Each video or blog post you create is an opportunity to syndicate your content, every comment you make, image or video share, provides an opportunity for another person to react, every reaction can lead to an action, a conversation or a sale. Every interaction is an opportunity to develop lasting relationships. Making posts more personal builds credibility whilst obtain useful insights to your customers and provides your business with the opportunity to become a thought-leader within your industry.

Social media has become an essential part of an inbound marketing strategy which should integrate cohesively with your digital and business strategies. Your social media should be on brand and responsive, with your social media channels being the voice of your company they can be a critical component of how your brand is perceived in the marketplace.

Effective use of Social Media Marketing (SSM) increases traffic to your website, increases brand recognition and loyalty, provides more opportunities to convert and ultimately generates more leads for your business.

Increaseo can help grow your social media audience by creating and implementing a social media strategy that is tailored to your business. We get to know you and your business goals and then work with you to determine the most appropriate social media channels for your business and target audience. Our target is to attract the right customers to your business by building engaging social media content that resonates with your audience. Our SMM services include:

  • Social media strategy development
  • Image making
  • Video creation
  • Animated gifs
  • Competitions
  • Content writing
  • Content promotion
  • Influencer marketing
  • Page management
  • Facebook Advertising
  • LinkedIn Advertising

"Increaseo has impressed through their willing understanding of, and integration with our business. The demonstrated technical competency has ensured they deliver digital solutions thoughtfully in an interwoven, effective manner."

General Manager Marketing
Daniel Derrick

Contact us to get started...

Contact us to learn more about how we can work together to formulate and implement an effective Social Media Marketing strategy for your business.