Masterfoods Out of Home Advertising

Challenge:
The foodservice division of Mars Foods Australia is the division that sells bulk product directly to the catering/hospitality industry within their sub-brands: Masterfoods, Dolmio, Kantong and Uncle Ben’s.

Tim, the brand manager had the opportunity for some out of home advertising space at ANZ Stadium and Qudos Bank Arena in Sydney. He commissioned our team to produce an advert for a billboard depicting the use of Masterfoods Tomato Sauce. The message was to convey that Masterfoods Tomato Sauce was the perfect sauce for any occasion.

Solution:
Keeping the message simple, we came up with the concept of dividing the allocated space in two and depicting the different well known Tomato Sauce containers used at home and away. (Also playing on the matches played terminology).

A photography shoot with our in house photographer and a commissioned hand model was organised to create the imagery required for the concept.

Outcome:
Final press-ready files of the ad were delivered to the client and the billboards and banners were up soon after. The simplicity and clarity of the message ensured the longevity of the ads and many versions of the out of home ad could be used for many years.

ClientMars Food AustraliaServicesGraphic Design | PhotographyYear2016